Measuring Customer Motivations
Introduction
Vikas Mittal has a teaching note on customer motivation and country of origin
Dear Colleagues,
A new teaching note on “Buy American: Measuring Customer Motivations” is now available for download (non-commercial purposes). See below for description:
Teaching Note/User’s Guide: Buy American: A User’s Guide for Measuring Customer Motivations
Download at SSRN:
Additional user’s guides/teaching notes on SSRN to download free:
SAMPLE DESIGN:
QUALITATIVE RESEARCH:
CUSTOMER SATISFACTION:
EXPERIMENTAL DESIGN:
CUSTOMER SURVEYS:
Regards,
Vikas