TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 38(2)
Effects of Gender, Occupational Stereotyping, and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures
–Musa Pinar, Coleen Wilder, Abdel Monim Shaltoni & James M. Stück [] []
The Divergent “Loyalty” Behaviors of a Captive Consumer
–Birgit Leisen Pollack [] []
Why Are Health Care Managers Biased Against Hiring Service Providers With Tattoos?
–Aaron D. Arndt, Gayle McCombs, Susan Lynn Tolle & Christina Cox [] []
Localization and Customer Retention for Franchise Service Systems
–Kelli L. Bodey, Wei Shao & Mitchell Ross [] []
Consumer Acceptance of mHealth Services: A Comparison of Behavioral Intention Models
–Lisa Schuster, Vessélina Tossan & Judy Drennan [] []