TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(4)
Strategic hybrid orientation between market orientation and brand orientation: guiding principles
–Simon M’zungu, Bill Merrilees & Dale Miller [] []
Neural networks in strategic marketing: exploring the possibilities
–Kristen Bell DeTienne & David H. DeTienne [] []
Organizational social capital as a moderator for the effect of entrepreneurial orientation on competitive intelligence
–Luu Trong Tuan [] []
Success factors in a CRM strategy: technology is not all
–Jesús Juan Cambra-Fierro, Edgar Centeno, Ana Olavarria & Rosario Vazquez-Carrasco [] []
The existence of double jeopardy within the order of entry effect
–Dean C. H. Wilkie & Lester W. Johnson [] []
The quantitative strategic planning matrix: a new marketing tool
–Meredith E. David, Fred R. David & Forest R. David [] []
Ghanaian exporters’ international experience and performance: the mediating role of export commitment
–Gloria Sraha, Revti Raman Sharma & Dave Crick [] []