MARKETING IN A DATA-DRIVEN DIGITAL WORLD
CALL FOR PAPERS – .
Deadline: May 16, 2017
Notifications: July 24, 2017
Registration:
INVITATION
"Marketing in a Data-Driven, Digital World" is the theme of this year’s Marketing EDGE Summit. The conference co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, panel proposals and panel position papers. Ph.D. students are encouraged to submit work; this event is highly supportive of Ph.D. students and new professors. Submissions should focus on business or current marketing education issues.
AWARD AND PUBLISHING OPPORTUNITIES
The Best Pedagogical Paper will receive a $1,000 award.
Special Issue Journal of Business Research (JBR)
All papers that are accepted and presented at the Summit are eligible for being considered for a publication in a special issue of JBR (subject to successful completion of the journal’s review process). The special issue of JBR will have the same theme as the conference and will accept papers (for the special issue) exclusively from this conference.
Journal of Marketing Analytics (JMA)
Journal of Marketing Analytics (JMA): The top research papers on analytics topics that are accepted and presented at the Summit are eligible to be considered for a publication in JMA (subject to successful completion of the journal’s review process, and falling under the topic parameters of the journal).
Journal of Marketing Education (JME)
Pedagogical papers that are deemed ‘outstanding’ by conference reviewers and which align with the aims/scope of the Journal of Marketing Education, are eligible to receive a fast-track editorial review with the journal.
CRITERIA
Abstracts and competitive papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of digital, interactive, social media, data-driven, or direct/interactive marketing.
