TOC: Intl J Elec Mar Retailing
Introduction
International Journal of Electronic Marketing and Retailing, 8(1)
Drivers of online purchase intention on Singles’ Day: a study of Chinese consumers
Xiaqing Zhao and Hooi Lai Wan
Determinants of young consumers’ attitude towards mobile advertising in a technologically and a socially dynamic market
Khurram Sharif
Consumers’ attitude toward Facebook advertising
Fátima Ferreira and Belem Barbosa
Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
Mohammad Hamdi Al Khasawneh and Rand Irshaidat
Managing online environment cues: evidence from Generation Y consumers
Matea Matic and Katija Vojvodic