TOC: Euro J Mar
Introduction
European Journal of Marketing, 51(4)
Pleasure and guilt: how do they interplay in luxury consumption?
Chungwha Ki, Kangbok Lee, and Youn-Kyung Kim
The nature and value of terroir products
Stephen Charters, Nathalie Spielmann, and Barry J. Babin
Moving toward settlement: tourism as acculturation practice
Angela Gracia B. Cruz and Margo Buchanan-Oliver
Hypermarket private-label products, brand strategies and spokesperson persuasion
Hsuan-Yi Chou and Tuan-Yu Wang
Lens or prism? How organisations sustain multiple and competing reputations
William S. Harvey, Marwa Tourky, Eric Knight, and Philip Kitchen