William O. Bearden Award
Introduction
Prachi Gala was presented the 2017 award at the Southeast Marketing Symposium
I am pleased to announce the runner-up and winner of the 2017 William O. Bearden Award given at this weekend’s Southeast Marketing Symposium hosted by the University of Kentucky.
The runner-up is Subhash Jha from the University of Memphis for his research entitled “Diagnosticity of Tactile Cues in Service Evaluation.”
The winner is Prachi Gala from the University of Mississippi for her research entitled “Achieve or Avoid: Influence of CEOs’ Regulatory Foci on Firms’ Marketing Outcomes.”