TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 12(2)
Hotels and online travel agencies: power or trust for a competitive long-term relationship
Antonio Iazzi, Oronzo Trio, and Silvia Gravili
Challenges of social media marketing – an explorative international study of hotels
Karin Högberg
Social networking: how small organisations are using Facebook and Twitter in engaging customers
Marcos Komodromos
How technologies are changing the social relationships in the shopping experience?
Eleonora Pantano and Saverino Verteramo
Reconceptualising buyer behaviour in the digital era: an emergent journey
Peter Scott, Tamsin Scott, Peter Stokes, Neil Moore, Simon M. Smith, Caroline Rowland, and Antony Ward
Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company
Annamaria Tuan and Andrea Moretti