TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 11(1)
Thinking about fair balance: how prescription drug advertising disclosure prominence works?
Ilwoo Ju
Factors affecting health tourism and international health-care facility choice
Gökhan Aydin and Bilge Karamehmet
Physicians’ attitude towards direct to consumer advertising of pharmaceutical drugs
Arslan Ahmad Siddiqi and Syed Zulfiqar Ali Shah
Top ranked hospitals: does diversity inclusion matter?
Gary D. Futrell and Tiffany N. Clemons
Impact of product originality and supply chain structure on market share in the pharmaceutical industry
Emre Göllü
Factors influencing the choice of private and public hospitals: empirical evidence from Ghana
Bylon Abeeku Bamfo and Courage Simon Kofi Dogbe
Promotional support: a formative scale development
Harindranath R.M. and Jayanth Jacob