TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(2)
Keeping Up with the Kardashians: Consumers’ Intention to Engage in Cosmetic Surgery
–Abhinav Sood, Vanessa Quintal & Ian Phau [] [Google Scholar]
Consumer Attitudes toward Online Advertising: The Moderating Role of Personality
–Nizar Souiden, Saber Chtourou & Bernard Korai [] []
Adoption of Online Social Networks to Communicate with Financial Institutions
–R. Arteaga Sánchez, F. J. Martínez López, M. García Ordaz, M. J. Sánchez-Franco & Shumaila Y. Yousafzai [] []
Name Dropping and Product Mentions: Branding in Popular Music Lyrics
–Clay Craig, Mark A. Flynn & Kyle J. Holody [] []
Costly Signaling: Asian Americans and the Role of Ethnicity in the Willingness to Pay More for Socially Responsible Products
–Yoon-Joo Lee [] []
Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues
–Sejin Park, Jinhee Lee & Jin Seong Park [] []
Modeling the Effects of Sponsorship-Linked Marketing: When Does Memory Matter?
–Laurence DeGaris, Dae Hee Kwak PhD & Stephen R. McDaniel [] []