TOC: J Mar Res
Introduction
Journal of Marketing Research, 54(2)
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness
–Maarten J. Gijsenberg [] []
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
–Xi Chen, Ralf van der Lans, and Tuan Q. Phan [] []
A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement
–Norris I. Bruce, B.P.S. Murthi, and Ram C. Rao [] []
Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap
–Alok R. Saboo, Amalesh Sharma, Anindita Chakravarty, and V. Kumar [] []
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
–Emanuel Bayer, Kapil R. Tuli, and Bernd Skiera [] []
Values That Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
–Saim Kashmiri and Vijay Mahajan [] []
Tipping the Scale: The Role of Discriminability in Conjoint Analysis
–Anocha Aribarg, Katherine A. Burson, and Richard P. Larrick [] []
The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence
–Monic Sun and Remi Trudel [] []
What Are Likes Worth? A Facebook Page Field Experiment
–Daniel Mochon, Karen Johnson, Janet Schwartz, and Dan Ariely [] []
Valuable Virality
–Ezgi Akpinar and Jonah Berger [] []
Sounds Big: The Effects of Acoustic Pitch on Product Perceptions
–Michael L. Lowe and Kelly L. Haws [] []