ÂÜÀòÉç¹ÙÍø

TOC: J Global Mar

Introduction

Journal of Global Marketing, 30(2)

Effect of Ethnocentrism on Consumer Behavior and Marketing Strategy in Global Societies
Ajay K. Manrai [] []

The Perceived Threats from Migrants and their Effects on Government Service Equality
Amro A. Maher, Abdullah M. Aljafari & Ahmed Maher [] []

Being Arab and American: Understanding Ethnocentric Tendencies for Arab American Consumers
Saeb Farhan Al Ganideh [] []

Weakening the Effect of Unfavorable Country of Origin: A Process- and Parameter-Associated Theoretical Framework
Md Sanuwar Rashid [] []

The Interplay of Emotion Regulation and Sales Experience in Salesperson Conflicts: Evidence from an Emerging Economy
Mahmoud A. Darrat, Jay P. Mulki & Krist Swimberghe [] []