TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 32(3)
Branding in B2B: the value of consumer goods brands in industrial markets
Eric Viardot
Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping
Anestis K. Fotiadis and Chris Vassiliadis
Family business internationalisation and networks: emerging pathways
Katerina Kampouri, Emmanuella Plakoyiannaki, and Tanja Leppäaho
Improving performance and curtailing opportunism: the role of contractual issue inclusiveness and obligatoriness in channel relationships
Pianpian Yang, Liping Qian, and Songyue Zheng
Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry
Paraskevi Dekoulou and Panagiotis Trivellas
IT usage for enhancing trade show performance: evidence from the aviation services
Jaywant Singh, Paurav Shukla, and Stavros P. Kalafatis
Value co-creation, dynamic capabilities and customer retention in industrial markets
Michael W. Preikschas, Pablo Cabanelas, Klaus Rüdiger, and Jesús F. Lampón
Validating the relationship between trust, commitment, economic and non-economic satisfaction in South African buyer-supplier relationships
Mercy Mpinganjira, Mornay Roberts-Lombard, and Göran Svensson
Open innovation in supply networks: an expectation disconfirmation theory perspective
María Isabel Roldán Bravo, Francisco Javier Lloréns Montes, and Antonia Ruiz Moreno
The influence of economic crises on network behavior
Tibor Mandják, Ágnes Wimmer, and François Durrieu
The impact of trust and commitment on value creation in asymmetric buyer–seller relationships: the mediation effect of specific asset investments
Po-Yuan Chen, Kuan-Yang Chen, and Lei-Yu Wu
The interplay between key marketing and supply chain management capabilities: the role of integrative mechanisms
Ismail Golgeci and David M. Gligor