TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 45(3)
Editorial
Executing on a customer engagement strategy
Rajkumar Venkatesan
Customer engagement: the construct, antecedents, and consequences
Anita Pansari & V. Kumar
Toward a theory of customer engagement marketing
Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold & Brad D. Carlson
The effects of customer equity drivers on loyalty across services industries and firms
Yi-Chun Ou, Peter C. Verhoef & Thorsten Wiesel
Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships
Lin Guo, Thomas W. Gruen & Chuanyi Tang
Customer experience management: toward implementing an evolving marketing concept
Christian Homburg, Danijel Jozic & Christina Kuehnl
B2B relationship calculus: quantifying resource effects in service-dominant logic
Anthony J. deLeon & Sharmila C. Chatterjee
The role of climate: implications for service employee engagement and customer service performance
Bulent Menguc, Seigyoung Auh, Volkan Yeniaras & Constantine S. Katsikeas