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An institutional perspective on modernization and sex-appeal advertising
Chung Leung Luk, Cheris W.C. Chow, Wendy W.N. Wan, Jennifer Y.M. Lai, Isabel Fu, and Candy P.S. Fong

The moderating impact of emotions on customer equity drivers and loyalty intentions
Zohaib Razzaq, Salman Yousaf, and Zhao Hong

Importance of acquiring knowledge through feedback in an emerging industry
Abel Duarte Alonso and Nevil Alexander

Does involvement shapes consumers’ response to product failure?
Bahman Hamzelu, Ali Gohary, Salar Ghafoori Nia, and Kambiz Heidarzadeh Hanzaee

Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
VieMing Tan, Farzana Quoquab, Fauziah Sh. Ahmad, and Jihad Mohammad

Cosmopolitanism and ethnocentrism among young consumers in emerging Asia
C. Min Han

E-fulfillment dimensions and its influence on customers in e-tailing: a critical review
Nikunj Kumar Jain, Hasmukh Gajjar, Bhavin J. Shah, and Ashish Sadh

Factors affecting Taiwanese consumers’ responses toward pop-up retail
Wei-Chen Chen and Ann Marie Fiore

Using best-worst scaling to reveal perceived relative importance of website attributes
Michael Pascoe, Owen Wright, and Hume Winzar

Understanding consumer’s showrooming behaviour
Sourabh Arora, Kunal Singha, and Sangeeta Sahney

Exploring the service profit chain in a Thai bank
Pichate Benjarongrat and Mark Neal

The enactment of public relations functions: insights from the Indonesian mining industry
Gregoria Arum Yudarwati and Fandy Tjiptono

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