TOC: Mar Sci
Introduction
Marketing Science, 36(2)
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
–Jean-Pierre Dubé, Xueming Luo, and Zheng Fang [] []
Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing
–Minah H. Jung, Leif D. Nelson, Uri Gneezy, and Ayelet Gneezy [] []
A Cross-Cohort Changepoint Model for Customer-Base Analysis
–Arun Gopalakrishnan, Eric T. Bradlow, and Peter S. Fader [] []
Is Advance Selling Desirable with Competition?
–Gérard P. Cachon and Pnina Feldman [] []
Can Retail Sales Volatility be Curbed Through Marketing Actions?
–Mercedes Esteban-Bravo, Jose M. Vidal-Sanz, and Gökhan Yildirim [] []
The Effects of Product Line Breadth: Evidence from the Automotive Industry
–Antonio Moreno and Christian Terwiesch [] []
Entry of Copycats of Luxury Brands
–Sarah Yini Gao, Wei Shi Lim, and Christopher S. Tang [] []
“Ten Million Readers Can’t Be Wrong!,” or Can They? On the Role of Information ÂÜÀòÉç¹ÙÍøt Adoption Stock in New Product Trial
–Coby Morvinski, On Amir, and Eitan Muller [] []
Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance
–Weining Bao and Jian Ni [] []