TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(3)
Marketing to the (new) generations: summary and perspectives
–Damien Chaney, Mourad Touzani & Karim Ben Slimane [] []
Toward the characterization of ‘toy-packaging’: an exploratory research
–Manel Mzoughi, Joel Brée & Emna Cherif [] []
The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance
–Andrea Groeppel-Klein, Jennifer Helfgen, Anja Spilski & Laura Schreiber [] []
Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship
–Ilaria Dalla Pozza, Sandrine Heitz-Spahn & Lionel Texier [] []
Demographic differences on service quality and perceived value in private online shopping clubs
–Emel Kursunluoglu Yarimoglu [] []
An intergenerational perspective on life satisfaction and its drivers: a comparison between 18–29-year-old and 50+ consumers in Germany
–Tatjana Maria König & Val Larsen [] []