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Editor’s Desk: Why Television Still Matters
–Geoffrey Precourt [] [Google Scholar]

Speaker’s Box: The Impact of Cyber Attacks On Brand Image – Why Proactive Marketing Expertise Is Needed for Managing Data Breaches
–Kimberly A. Whitler and Paul W. Farris [] [Google Scholar]

Numbers, Please: Measuring Television In the Programmatic Age -Why Television Measurement Methods Are Shifting toward Digital
–Gian M. Fulgoni and Andrew Lipsman [] []

What We Know ÂÜÀòÉç¹ÙÍøt Television Advertising Now

Predictors of Commercial Zapping During Live Prime-Time Television – An Observation-Based Study Identifies Factors That Drive TV Channel Switching
–Stephen Richard Dix and Ian Phau [] []

How Reliable Are "State-of-the-Art" Facial EMG Processing Methods? Guidelines for Improving the Assessment Of Emotional Valence in Advertising Research
–Mathieu M. P. Lajante, Olivier Droulers and David Amarantini [] []

Hedonic Contamination of Entertainment – How Exposure to Advertising in Movies and Television Taints Subsequent Entertainment Experiences
–Cristel Antonia Russell, Dale Russell, Andrea Morales and Jean-Marc Lehu [] []

What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads – Demonstrating Neuromeasures’ Potential On 100 Mars Brand Ads with Single-Source Data
–Steven Bellman, Magda Nenycz-Thiel, Rachel Kennedy, Laurent Larguinat, Bruce McColl and Duane Varan [] [Google Scholar]

Articles

Agency Creativity: Teams and Performance – A Conceptual Model Links Agency Teams’ Knowledge Utilization, Agency Creativity, and Performance
–Jacqueline Lynch and Douglas C. West [] [Google Scholar]

Do Resonant Advertisements Resonate with Consumers? The Interaction of Wordplay, Regulatory Focus, and Need for Cognition and Its Impact on Persuasion
–Jieun Choi, Charles R. Taylor and Doo-Hee Lee [] []

How Direct-to-Consumer Advertising for Prescription Drugs Affects Consumers’ Welfare – A Natural Experiment Tests The Impact of FDA Legislation
–Prokriti Mukherji, Ramkumar Janakiraman, Shantanu Dutta and Surendra Rajiv [] [Google Scholar]

Cross-Device and Cross-Channel Identity Measurement Issues and Guidelines – How Advertisers Can Maximize the Impact Of an Identity-Based Brand Campaign
–Evan Neufeld [] []

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