TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 34(1)
Leading the Future of Marketing
Roland T. Rust
Special Section: The Future of Marketing
The Internet-of-Things: Review and research directions
Irene C.L. Ng, Susan Y.L. Wakenshaw
Digital marketing: A framework, review and research agenda
P.K. Kannan, Hongshuang “Alice” Li
Service-dominant logic 2025
Stephen L. Vargo, Robert F. Lusch
Regular Papers
Competitive strategies in the motion picture industry: An ABM to study investment decisions
Sebastiano A. Delre, Claudio Panico, Berend Wierenga
Modeling the role of message content and influencers in social media rebroadcasting
Yuchi Zhang, Wendy W. Moe, David A. Schweidel
The “tipping point” feature of social coupons: An empirical investigation
Mantian (Mandy) Hu, Russell S. Winer
The financial brand value chain: How brand investments contribute to the financial health of firms
Marc Fischer, Alexander Himme
No future without the past? Predicting churn in the face of customer privacy
Niels Holtrop, Jaap E. Wieringa, Maarten J. Gijsenberg, Peter C. Verhoef
The effect of firms’ structural designs on advertising and personal selling returns
Ju-Yeon Lee, Shrihari Sridhar, Robert W. Palmatier
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Alec Minnema, Tammo H.A. Bijmolt, Mari?lle C. Non
The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms
Christian Homburg, Sascha Alavi, Thomas Rajab, Jan Wieseke
The impact of diversity on institutional longevity
Samantha N.N. Cross, Mary C. Gilly
Outsourcing to convert fixed costs into variable costs: A competitive analysis
Yunchuan Liu, Rajeev K. Tyagi
A picture is worth a thousand words: Translating product reviews into a product positioning map
Sangkil Moon, Wagner A. Kamakura
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
Alicia Kulczynski, Jasmina Ilicic, Stacey M. Baxter
Temperature and emotions: Effects of physical temperature on responses to emotional advertising
Pascal Bruno, Valentyna Melnyk, Franziska Völckner