TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(2)
Editorial
–Peter Mouncey []
Viewpoint: ‘Is technological change threatening the very existence of "traditional" survey research and, if so, what should we do about it?’
–Mike Cooke [] [Google Scholar]
Forum: The practicalities of SMS research
–Petra van der Heijden [] []
Observations from 12 years of an annual market research technology survey
–Tim Macer and Sheila Wilson [] []
Are interviews costing £0.08 a waste of money? Reviewing Google Surveys for ‘wisdom of the crowd’ projects
–G.W. Roughton and Iain MacKay [] [Google Scholar]
Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands
–Harvir S. Bansal, James Eldridge, Avik Halder and Roddy Knowles [] []
Successful dashboard implementation in practice: How to overcome implementation barriers and ensure long-term sustainability
–Alexander Skorka [] []
Book review: The twelve powers of a marketing leader: how to succeed by building customer and company value, by Thomas Barta and Patrick Barwise
–Malcolm McDonald [] []
Book review: Mindframes: 6 enduring principles from 50 years of market research, by Wendy Gordon
–David Smith []