TOC: Psych Mar
Introduction
Psychology & Marketing, 34(4)
Special Issue: Technological Impacts on Market Attitudes and Behaviors
Technological Impacts on Market Attitudes and Behaviors
–Paul R. Baines [] []
Examining Consumers’ Motivations to Engage in Firm-Hosted Virtual Communities
–Ethel Claffey and Mairead Brady [] []
Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers
–Sahar Mousavi, Stuart Roper and Kathleen A. Keeling [] []
How Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?
–Alpha Yam, Rebekah Russell-Bennett, Marcus Foth and Rory Mulcahy [] []
Pride in Technology-Based Health Interventions: A Double-Edged Sword
–Danae Manika, Diana Gregory-Smith and Paolo Antonetti [] []
Toward a Framework for Identifying Attitudes and Intentions to Music Acquisition from Legal and Illegal Channels
–Athina Dilmperi, Tamira King and Charles Dennis [] []
Consumer Branded #Hashtag Engagement: Can Creativity in TV Advertising Influence Hashtag Engagement?
–Anastasia Stathopoulou, Laurence Borel, George Christodoulides and Douglas West [] []
Online Display Advertising: The Influence of Web Site Type on Advertising Effectiveness
–Sumitra Auschaitrakul and Ashesh Mukherjee [] []
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
–Siyoung Chung and Hichang Cho [] []
Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes
–Zaid Mohammad Ibrahim Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer and Michael Nicholson [] []