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Welcome Readers!

 

Overview of Marketing FAME, rationale for the unique format and style, quotations from students who have read Marketing FAME, and a few suggestions to extract the most value from reading the book. 

Day by day planner and content

Daily planner includes ample space to note objectives, reminders, hourly appointments and deadlines for the day.  Content includes 732 stories of influential people and events shaping marketing practice, organized by a key day of the year associated with the people and events.  At least one story is included for every day of the year.

January 1-31
February 1-28
March 1-31
April 1-30
May 1-31
June 1-30
July 1-31
August 1-31
September 1-30
October 1-31
November 1-30
December 1-31

Index

A detailed alphabetized list with more than 6,000 entries – including the names of individuals, organizations and brands, holidays/occasions, events, cities, U.S. states, countries, and a wide array of subjects included throughout Marketing FAME.

ÂÜÀòÉç¹ÙÍøt the author

A brief biographical sketch of the author, Dr. Charles L. Martin, the Full Professor of Marketing in the W. Frank Barton School of Business at Wichita State University in south central Kansas, USA.  Contact information is included: 

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* * * * * * Attention Marketing Educators * * * * * * 

If you’re ready for a truly unique reading experience for your students, consider the 2017 edition of the annual book series, Marketing For All the Marbles Every day, (or Marketing FAME, for short).  It’s unique in content, unique in organization, and students enjoy reading it!  

FREE complimentary copies are ready to ship to academics in the U.S.  Just let us know if you’d like one (be sure to include your mailing address, precisely as it should appear on the shipping label). 

Contact me directly at Wichita State University (Charles.Martin@wichita.edu) or through the “Contact” page on the series’ support website,   Learn more below.

Happy reading,

Charles L. Martin, Ph.D.
Author and publisher
                          

Marketing For All the Marbles Every day

(Marketing FAME)

2017 edition

People and events shaping the continuing evolution of marketing practice

 

 Charles L. Martin, Wichita State University

 

• Annual book series recommended as an ancillary or supplemental book for use in multiple courses across the marketing curriculum

• Includes content relevant for multiple traditional marketing courses featuring noteworthy historical and present-day people and events 
   
• Includes additional content relevant to students preparing for careers in marketing, e.g., leadership, decision-making, human relations, communication, business ethics, technology, international issues, entrepreneurship, innovation, etc. 

• Jam-packed with real world stories, insights and examples:  732 stories about people and events pertaining to a wide range of topics involving… 720 individuals, 683 organizations/brands, more than 100 holidays, events and occasions, 48 U.S. states, and 59 countries

• Includes a daily planner to keep students organized and exposed to marketing content throughout the entire year

• Calendar-led marketing (CLM) is a key sub-theme of the 2017 edition –emphasizing the importance of calendrical timing in the marketplace and pointing out windows of marketing opportunity that open throughout the year.
   
• Includes a detailed index with more than 6,000 entries, so both instructors and their students can locate the content that meshes with lesson plans and interests
   
• Encourages students’ critical thinking with discussion questions and opportunities to agree or disagree with featured perspectives
   
• Highly rated by both undergraduate and graduate students who have already read it:  Informative (100%), Interesting (94%), Valuable (89%)
   
• FREE resource support website available,  
   
• Extremely affordable:  $28.95 for soft cover, $31.95 for hard cover (soft cover edition is available TODAY on Amazon.com)
   
• Even more affordable:  Three FREE months of content (plus the detailed index) available on the website throughout the Spring 2017 semester.  Visit the website, take a look, and “test drive” the content right away.
   
• Request a FREE copy, ask questions, relay feedback, learn more:  Contact us through the “Contact” page on the series’ support website: 

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