TOC: J Shopper Res
Introduction
Journal of Shopper Research, Spring 2017
SPECIAL ISSUE ON THE CUSTOMER EXPERIENCE []
Strategies to Drive Financial Growth Through Customer Centric Experience
-Akshay Nigan and Julian Highley [] []
The Customer Membership Experience: Amazon Prime Versus Costco Wholesale Club
-Gregory Rich, Douglas Ewing, Steven Koppitsch, and Rachel McGuire [] []
Organizing and Measuring to Deliver Customer Experience Excellence
-Craig Ryder, Torsten Fritz and Gustavo Imhof [] []
Identifying and Quantifying the Lost Opportunities Not Captured by Big Data
-John Dranow [] []
Benchmarking Retail Shoppability
-Raymond Burke and Neil Morgan [] []
Distinctive Experiences
-Joseph Pine II and James Gilmore [] []