TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 29(2)
Editorial
–C. Anthony Di Benedetto []
Foreign Languages in Advertising as Implicit Country-of-Origin Cues: Mechanism, Associations, and Effectiveness | Open Access
–Jos Hornikx & Frank van Meurs [] []
Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands
–Reza Salehzadeh & Javad Khazaei Pool [] []
The Influence of Cognitive Load on Nonverbal Accuracy of Caucasian and African-American Targets: Implications for Ad Processing
–Susan A. Andrzejewski & Jeffrey S. Podoshen [] []
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior
–Tae-Im Han & Leslie Stoel [] []
Integrating Satisfaction and Cultural Background in the Customer Journey: A Method Development and Test
–Daniel de Salles Canfield & Kenny Basso [] []