TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 27(2)
Consumer and societal credit card tensions and rights: A foundational model of paradoxes and resolutions
–Paul Conrad Henry & Marylouise Caldwell [] []
A study of the authenticity of traditional cultural products: focus on Korean, Chinese, and Japanese consumers
–Seulgi Lee, Eunju Ko, Heeju Chae & Chieko Minami [] []
Negative emotion and purchase behavior following social exclusion
–Ji-Yeon Park [] []
Aviation customers’ journey, who cares? Managing customer experiences with customer relationship management strategy: Insight into Nigerian customers’ perspectives
–Andy Fred Wali & Gladson N. Nwokah [] []
Iconic art infusion in luxury retail strategies: Unveiling the potential
–Giovanni Pino, Gianluigi Guido & Rajan Nataraajan [] []
A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics
–Momoko Fujita, Paul Harrigan & Geoffrey Soutar [] []