TOC: J Fashion Mar Man Intl J
Introduction
Journal of Fashion Marketing and Management: An International Journal, 21(1)
Women’s activewear trends and drivers: a systematic review
Grant Anthony O’Sullivan, Clare Hanlon, Ramon Spaaij, and Hans Westerbeek
Culture and gender’s role in apparel purchasing patterns
Elsa Nieves-Rodriguez, Myra Mabel Perez-Rivera, Teresa Longobardi, and Jose A. Davis-Pellot
Facebook practices for business communication among fashion retailers
Tomás Escobar-Rodríguez and Rocío Bonsón-Fernández
Antecedents to organic cotton clothing purchase behaviour: study on Indian youth
Arpita Khare and Geetika Varshneya
Predictors of purchase intention toward green apparel products
Seung Bong Ko and Byoungho Jin
The value of textual haptic information in online clothing shopping
Tomé Rodrigues, Susana C. Silva, and Paulo Duarte
Building brand loyalty in e-commerce of fashion lingerie
Javier A. Sanchez Torres and Francisco-Javier Arroyo-Cañada
Happiness, altruism and the Prius effect
Vaughan Reimers, Bryce Magnuson, and Fred Chao
Validating fashion brand centrality scale amongst young adults
Abhigyan Sarkar and Juhi Gahlot Sarkar