TOC: J Adv
Introduction
Journal of Advertising, 46(1)
From the Editor
–Shintaro Okazaki []
Overview
Methodological Issues in Advertising Research: Current Status, Shifts, and Trends
–Chingching Chang [] []
Meta-Analysis
Meta-Analysis in Advertising Research
–Martin Eisend [] []
Qualitative Research
Qualitative Research in Advertising
–Russell W. Belk [] []
Online Focus Groups
–David W. Stewart & Prem Shamdasani [] []
Navigating the Complexities of Grounded Theory Research in Advertising
–Christina Goulding [] []
Methodological Guidelines
Methodological Guidelines for Advertising Research
–John R. Rossiter & Larry Percy [] []
Experimental Research
Planning and Conducting Experimental Advertising Research and Questionnaire Design
–Maggie Geuens & Patrick De Pelsmacker [] []
A Practical Guide to Experimental Advertising Research
–Patrick T. Vargas, Brittany R. L. Duff & Ronald J. Faber [] []
Multilinguism
Methodological Issues in Cross-Linguistic and Multilingual Advertising Research
–Bert Weijters, Stefano Puntoni & Hans Baumgartner [] []
Measurement
Construct Measurement in Advertising Research
–Lars Bergkvist & Tobias Langner [] []
Data Collection
An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon’s Mechanical Turk
–Jeremy Kees, Christopher Berry, Scot Burton & Kim Sheehan [] [Google Scholar]
Amazon’s Mechanical Turk: A Comment
–John B. Ford [] [Google Scholar]
Reply to “Amazon’s Mechanical Turk: A Comment”
–Jeremy Kees, Christopher Berry, Scot Burton & Kim Sheehan [] [Google Scholar]
Quantitative Research
Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
–Joseph F. Hair Jr., Barry J. Babin & Nina Krey [] []
Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling | Open Access
–Jörg Henseler [] []
Common Method Bias
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
–Naresh K. Malhotra, Tracey King Schaller & Ashutosh Patil [] []
Behavioral Data
A Primer on Using Behavioral Data for Testing Theories in Advertising Research
–Yuping Liu-Thompkins & Edward C. Malthouse [] []