Customer-Base Analysis
Introduction
Probability Models, Workshop with Peter Fader and Bruce Hardie at WU Vienna, 17-18 May 2017
Workshop on Probability Models for Customer-Base Analysis
Instructors: Peter Fader and Bruce Hardie
May 17 – 18, 2017
Overview. and will introduce the participants of this two-day workshop to critical concepts and methods required to develop models for customer-base analysis and to understand key components of “customer lifetime value” (CLV). The covered material is somewhat technical, so some basic aptitude with probability/statistics would be beneficial for participants (but no formal programming skills are required – everything covered can be implemented in a spreadsheet). The target audience is both PhD students and marketing academics, as well as marketing analytics professionals who want to better understand these models. For more information please visit the .
Location & Registration. The workshop will be held at and is organized in a way to allow for personal interactions among participants and the faculty. The registration fee is EUR 160 and covers food, coffee breaks and dinner. All attendees must cover their travel and hotel costs. Registration is on a first-come, first-served basis (to register, please follow the instructions in the ).