TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 11(1)
Effective customer selection for marketing campaigns based on net scores
René Michel, Igor Schnakenburg, and Tobias von Martens
Sentiment analysis of virtual brand communities for effective tribal marketing
Xema Pathak and Manisha Pathak-Shelat
Brand community integration and satisfaction with social media sites: a comparative study
Melissa Clark, Hulda G. Black, and Kimberly Judson
Consumer characteristics as drivers of online information searches
Isabelle Gallant and Manon Arcand
I’ll laugh, but I won’t share
Seung Hwan (Mark) Lee, Alan Brandt, Yuni Groff, Alyssa Lopez, and Tyler Neavin
Attitudes toward mobile search ads: a study among Mexican millennials
Enrique Murillo