ÂÜÀòÉç¹ÙÍø

TOC: J Mar Man

Introduction

Journal of Marketing Management, 33(3/4)

Design, consumption and marketing: outcomes, process, philosophy and future directions
Michael B. Beverland, Gerda Gemser & Ingo O. Karpen [] []

Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Sarah J. S. Wilner & Aysar Ghassan [] []

Exploration and exploitation activities for design innovation | Open Access
Kasia Tabeau, Gerda Gemser, Erik Jan Hultink & Nachoem M. Wijnberg [] []

Design and the creation of meaningful consumption practices in access-based consumption
Adèle Gruen [] []

Objects of desire: the role of product design in revising contested cultural meanings
Sarah J. S. Wilner & Aimee Dinnin Huff [] []

Commentaries

‘With great power comes great responsibility’ when we co-create futures
Yoko Akama []

Market sense-making in design practice: exploring curiosity, creativity and courage
Charlotta Windahl []

Technology-driven evolution of design practices: envisioning the role of design in the digital era
Giulia Calabretta & Maaike Kleinsmann []

Design sweets, C-suites, and the Candy Man factor
Daved Barry []