TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 23(3)
Editorial
–Philip J. Kitchen []
Examining the intersection of race and gender in video game advertising
–Elizabeth Behm-Morawitz [] []
Brand name recall: A study of the effects of word types, processing, and involvement levels
–Ali Shamsollahi, Mirahmad Amirshahi & Farhad Ghaffari [] []
Country reputation as a moderator of tourism advertising effectiveness
–Jami Fullerton & Alice Kendrick [] []
An investigation of problem-solving support and relaxation motivations on e-WOM
–Saranya Labsomboonsiri, Shane Mathews & Edwina Luck [] []
The role of brand schemas, information transparency, and source of message on apparel brands’ social responsibility communication
–Gargi Bhaduri & Jung Ha-Brookshire [] [Google Scholar]
Young adults’ perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong
–Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici [] [Google Scholar]