TOC: J Mar
Introduction
Journal of Marketing, 81(2)
Integrating Theory and Practice in Marketing
–V. Kumar [] []
Gamified Information Presentation and Consumer Adoption of Product Innovations
–Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, and Andreas Herrmann [] []
Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
–Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal, and Gary Lilien [] []
Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms
–Vamsi K. Kanuri, Murali K. Mantrala, and Esther Thorson [] []
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
–Nooshin L. Warren and Alina Sorescu [] []
The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk
–Mitchel R. Murdock and Priyali Rajagopal [] []