TOC: J Intl Mar
Introduction
Journal of International Marketing, 25(1)
International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?
–Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen, and Mariella Piantoni [] []
Time, Temporality, and Internationalization: The Relationship Among Point in Time of, Time to, and Speed of International Expansion
–Mikael Hilmersson, Martin Johanson, Heléne Lundberg, and Stylianos Papaioannou [] []
Antecedents and Consequences of Infidelity in Cross-Border Business Relationships
–Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, and Paul Christodoulides [] []
Eastern Versus Western Culture Pricing Strategy: Superstition, Lucky Numbers, and Localization
–Stanford A. Westjohn, Holger Roschk, and Peter Magnusson [] []
Intention–Behavior Discrepancy of Foreign Versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge
–Luping Sun, Xiaona Zheng, Meng Su, and L. Robin Keller [] []