TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 8(2)
The effect of brand consciousness on interpersonal influences, brand values, and purchase intention: Cases for American and Korean college students
–Kiseol Yang, Jiyoung Kim & Youn-Kyung Kim [] []
One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion products
–Tommaso Pucci, Elena Casprini, Simone Guercini & Lorenzo Zanni [] []
Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing
–Hakan Cengiz [] []
Channel attributes of traditional market-based fashion brands and consumers’ multi-channel shopping orientation
–Jeonmi Ko, Eunju Ko & Eunha Chun [] [] Case
A strenuous path for sustainable supply chains in the footwear industry: A business strategy issue
–Maria V. Ciasullo, Silvio Cardinali & Silvia Cosimato [] []