TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 16(2)
From Super Mario to Skyrim: A framework for the evolution of video game consumption
–Andrew Kuo, Jacob L. Hiler and Richard J. Lutz [] []
Filling some gaps in market mavenism research
–Leisa Reinecke Flynn and Ronald Earl Goldsmith [] []
Influence of contextual information and past prices on the willingness to pay and expected quality evaluations
–Mauricio A. Valle, Jaime F. Lavin, Nicolas S. Magner and Cristian E. Geldes [] []
The moderating role of attachment styles in emotional bonding with service providers
–Salim Moussa and Mourad Touzani [] []
The moderating effects of financial broad-scope trust on consumer knowledge, cognitive effort, and financial healthiness
–Torben Hansen [] []
Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship
–Yong Jae Ko, Yonghwan Chang, Chanmin Park and Frikkie Herbst [] []
Complaint or recommendation? The impact of customers’ state and trait goal orientations on customer engagement behaviors
–Xinxin Chen, Hongyan Yu, James W. Gentry and Fang Yu [] [Google Scholar]