TOC: Mar Ed Rev
Introduction
Marketing Education Review, 27(1)
From the Editor
–John F. (Jeff) Tanner []
Shaping the Marketers of Tomorrow: An Analysis of 25 Years of Marketing Education Review
–Stacey A. Morrison, Amanda J. Blair, Kylie L. McMullan & Andrew Flostrand [] []
Student Perceptions of Benefits and Challenges of Peer Mentoring Programs: Divergent Perspectives From Mentors and Mentees
–Frances Gunn, Seung Hwan (Mark) Lee & Madelyn Steed [] []
The Confusion ÂÜÀòÉç¹ÙÍøt CLV in Case-Based Teaching Materials
–Neil T. Bendle & Charan K. Bagga [] []
The Impact of Collaboration, Empowerment, and Choice: An Empirical Examination of the Collaborative Course Development Method
–K. Damon Aiken, Timothy C. Heinze, Matthew L. Meuter & Kenneth J. Chapman [] []
Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses
–Jacqueline K. Eastman, Maria Aviles & Mark D. Hanna [] []