TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 9(1)
Stanley Hollander’s T-shirt test: where marketing history meets psychogeography
Stephen Brown
The greatest store west of Chicago: Meier & Frank, 1857-1932
Ronald Savitt
Developing insights into contemporary con(pro)sumer culture based on classical ideas in social theory
George Ritzer
Electric appliance advertising: the role of the Good Housekeeping Institute
Erika L. Paulson and Mary E. Schramm
Paprika Schlesinger
Richard A. Hawkins
What’s so funny about marketing? Twentieth-century cartoonist portrayals of US marketing
Brian K. Jorgensen