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TOC: Bus Horizons

Introduction

Business Horizons, 60(2)

GUEST EDITOR’S PERSPECTIVE

Crowdsourcing: A revised definition and introduction to new research
Jan H. Kietzmann

SPECIAL ARTICLES

Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation
Ivan Fedorenko, Pierre Berthon, Tamara Rabinovich

Taming wicked civic challenges with an innovative crowd
Sabine Brunswicker, Volker Bilgram, Johann Fueller

Choose wisely: Crowdfunding through the stages of the startup life cycle
Jeannette Paschen

Seeking funding in order to sell: Crowdfunding as a marketing tool
Terrence E. Brown, Edward Boon, Leyland F. Pitt

A great place to work!? Understanding crowdsourced employer branding
Amir Dabirian, Jan Kietzmann, Hoda Diba

Click here to agree: Managing intellectual property when crowdsourcing solutions
Jeremy de Beer, Ian P. McCarthy, Adam Soliman, Emily Treen

Crowdsourcing and brand control
Anjali S. Bal, Kelly Weidner, Richard Hanna, Adam J. Mills

Finding the future: Crowdsourcing versus the Delphi technique
Andrew Flostrand

Leveraging collective intelligence: How to design and manage crowd-based business models
Karl Täuscher

Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns
Matthew Wilson, Karen Robson, Elsamari Botha