TOC: Res Applications Mar
Introduction
Recherche et Applications en Marketing, 32(1)
Understanding the participation experience of the top contributors in a crowdsourcing of inventive activities context
–Morgane Innocent, Patrick Gabriel, Ronan Divard [] []
How does the sociodemographic profile of the CEO affect a company’s market orientation? The case of Senegalese SMEs
–Maguette Teuw Diao, David Gotteland, Jean-Marie Boulé [] []
Collaborative practices and consumerist habitus: An analysis of the transformative mechanisms of collaborative consumption
–Maud Herbert, Isabelle Collin-Lachaud [] []
Government of practices and market topographies: Consumption and the challenge of (ab)normality
–Yohan Gicquel [] []
Similarity in marketing: Scope, measurement, and fields of application
–Christophe Bèzes, Maria Mercanti-Guérin [] []