TOC: Mar Scales Handbook
Introduction
Marketing Scales Handbook, 9
Volume 9 of the long-running Marketing Scales Handbook series has been published. This volume has reviews of 433 multi-item measures that were reported in top marketing journals between 2014 and 2015. At this point, the book is only available at Amazon.com and CreateSpace (the Amazon.com printing company). It is expected to be available soon from EBSCO and other companies that provide ebook versions to university libraries.