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Special section on Marketing Anthropology

Learning consumer behavior using marketing anthropology methods
Drew Martin, Arch Woodside

Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Altaf Merchant, Gregory Rose, Drew Martin, Sunmee Choi, Mohit Gour

Blurring production-consumption boundaries: Making my own luxury bag
Ha Youn Kim, Yoo Jin Kwon

Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior
Vimala Kunchamboo, Christina K.C. Lee, Jan Brace-Govan

Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities
Dave Centeno, Jeff Jianfeng Wang

A window to the ideal self: A study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers
Jenny Weichen Ma, Yusheng Yang, Jonathan A.J. Wilson

(Un)saving face, or the designer face as a new consumer commodity
Maria Kniazeva, Eva Babicheva

Contemporary dandies: The behavioral characteristics of Korean male consumers in fashion multi-brand stores and tailor shops
Tae Youn Kim, Yoon-Jung Lee

Destination Neurogenetics: Creation of destination meme maps of tourists
Hilmi A. Atadil, Ercan Sirakaya-Turk, Seyhmus Baloglu, Ksenia Kirillova

Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application
Jinghe Han, Yuri Seo, Eunju Ko

Pay-what-you-want for high-value priced services: Differences between potential, new, and repeat customers
Brigitte Stangl, Margit Kastner, Girish Prayag

Regular Papers

Consumer reactions to corporate tax strategies: The role of political ideology
Paolo Antonetti, Mattia Anesa

Is Bart Simpson offering sage advice? A case-based general theory of managers’ core self-evaluations and job satisfaction
Huat Bin (Andy) Ang, Arch G. Woodside

Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital
Sreedhar Madhavaram, Shelby D. Hunt

The changing bases of mutual trust formation in inter-organizational relationships: A dyadic study of university-industry research collaborations
Ludwig Bstieler, Martin Hemmert, Gloria Barczak

Configurations of strategic R&D decisions and financial performance in small-sized and medium-sized firms
Peter Teirlinck

How critical events shape the evolution of sales organizations: A case study of a business-to-business services firm
Lisa Beeler, Alex Zablah, Wesley J. Johnston

“Don’t pretend to be my friend!” When an informal brand communication style backfires on social media
Anaïs Gretry, Csilla Horváth, Nina Belei, Allard C.R. van Riel

Product sales forecasting using online reviews and historical sales data: A method combining the Bass model and sentiment analysis
Zhi-Ping Fan, Yu-Jie Che, Zhen-Yu Chen

Co-creating service recovery after service failure: The role of brand equity
Simon Hazée, Yves Van Vaerenbergh, Vincent Armirotto

 

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