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Faculty members and Ph.D. students at Texas universities are invited to attend the 2017 Texas Marketing Faculty Research Colloquium at Baylor University.

2017 Colloquium Highlights

• Thursday evening 4 pm VIP reception at Chip and Joanna Gaines’ Magnolia Market for a behind-the-scenes peek into the HGTV Fixer Upper series followed by an early dinner at the Dr. Pepper Museum, home of the oldest soft drink in the U.S.
• Friday Research Colloquium at Baylor University’s new Paul L. Foster Campus for Business and Innovation. Registration and continental breakfast opens at 8:30, followed by a full day of research panels, wrapping up at 4 p.m. so you’ll be home in time for dinner.

Register at the conference website

by March 1.

ÂÜÀòÉç¹ÙÍøt the Texas Marketing Faculty Research Colloquium

The Texas Marketing Faculty Research Colloquium was created in the late 1980s by a few faculty members at Southern Methodist University, University of Texas at Austin, and University of Texas at Dallas. Roger Kerin (SMU), Vijay Mahajan (who was at SMU at that time), Bob Leone (who was at UT Austin at that time) and the late Frank Bass (UT Dallas) led the initiative. Their intention was to create a forum:

• For tenure-track assistant professors to present their research and benefit from comments and suggestions before submitting their manuscripts to journals for review and publication consideration, and
• To foster networking and research collaboration among faculty who teach and research in the same areas.

Nearly thirty years later, the Texas Marketing Faculty Research Colloquium has grown from serving faculty at the three founding schools to serving research faculty and Ph.D. students throughout the state.

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