TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 38(1)
Modeling Consumer Responses to a Vignette Television Commercial Drama for a Vacation Resort
–Darryl W. Miller, Michael Stoica & Ozcan Kilic [] []
Comparing Alternative Service Quality Scales: An Investigation Using Confirmatory Factor Analysis in a Health Care Setting
–Hakan Cengiz & Yahya Fidan [] []
Validating the Effects of Brand Quality on Attitude and Purchase Intention in Service–Product Alliances
–Andrew T. Norman [] []
Consumer Acceptance of Cloud Computing
–Catherine Bachleda & Sanaa Ait Ouaaziz [] []
The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study
–Bidisha Burman, Pia A. Albinsson, Eva Hyatt & Brittany Robles [] []