TOC: J Service Theory Prac
Introduction
Journal of Service Theory and Practice, 27(2)
Broadening brand engagement within the service-centric perspective
Yuri Seo, Carol Kelleher, and Roderick J. Brodie
Branded marketing events: engaging Australian and French wine consumers
Teagan Altschwager, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman
Consumer construal of separation in virtual services
Nicole Hartley and Teegan Green
A multilevel consideration of service design conditions
Ingo Oswald Karpen, Gerda Gemser, and Giulia Calabretta
Markets and market boundaries: a social practice approach
Martyn Gosling, James Richard, and Yuri Seo
Measuring quality variations in e-service
Yen-Chun Chen, Yung-Cheng Shen, Crystal Tzu-Ying Lee, and Fu-Kai Yu
Patient participatory behaviours in healthcare service delivery
Kofi Osei-Frimpong
Service excellence in the light of cultural diversity: the impact of metacognitive cultural intelligence
Melanie P. Lorenz, Jase R. Ramsey, Ayesha Tariq, and Daniel L. Morrell
The potential of management accounting and control in global operations
Anni Lindholm, Teemu Juhani Laine, and Petri Suomala
Guest editorial
Dr Cheryl Leo and Jillian C. Sweeney