TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 25(2)
Decision Making Under Parity: An Experimental Examination of Retailers’ Choice Among Parity Trade Promotions
–Amit Poddar, Naveen Donthu, Daniel C. Bello & Jeff Foreman [] []
The Power of Politics in Branding
–Geraldo Matos, Gema Vinuales & Daniel A. Sheinin [] []
I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching
–Omar P. Woodham, Mitchell L. Hamilton & Roland L. Leak [] []
Networking Behavior and Sales Performance: Examining Potential Gender Differences
–Gerrard Macintosh & Michael Krush [] []
A Multi-Valenced Perspective on Consumer Engagement Within a Social Service
–Kay Naumann, Jana Bowden & Mark Gabbott [] []
Examining the Role of Sustainability and Green Strategies in Channels: Evidence from the Franchise Industry
–Hyo Jin (Jean) Jeon & Aaron Gleiberman [] []
How Gratitude Influences Customer Word-Of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment
–Syed Muhammad Fazal-e-Hasan, Ian N. Lings, Gary Mortimer & Larry Neale [] []