TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 45(2)
The role of data privacy in marketing
Kelly D. Martin & Patrick E. Murphy
Commentary
A comment on privacy
David W. Stewart
Commentary
Broadening marketing’s contribution to data privacy
O. C. Ferrell
Methodological Paper
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
V Kumar, Amalesh Sharma & Shaphali Gupta
Methodological Paper
Event study methodology in the marketing literature: an overview
Alina Sorescu, Nooshin L. Warren & Larisa Ertekin
Original Empirical Research
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Saim Kashmiri, Cameron Duncan Nicol & Liwu Hsu
The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework
Paul Valentin Ngobo
The effect of green partnerships on firm value
Anna Sadovnikova & Ashish Pujari
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects
V. Kumar, JeeWon Brianna Choi & Mallik Greene