TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 23(2)
The complexities of online/offline communications
–Philip J. Kitchen [] []
Following the breadcrumbs: An analysis of online product review characteristics by online shoppers
–Sidharth Muralidharan, Hye Jin Yoon, Yongjun Sung, Jessica Miller & Arturo Lee [] []
The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case
–Stefano Pace, Bernardo Balboni & Giacomo Gistri [] []
eWOM credibility on social networking sites: A framework
–Gillian Moran & Laurent Muzellec [] []
The effects of schema congruity on consumer response to celebrity advertising
–Tracy R. Harmon-Kizer [] []
The advertising creative process: A study of UK agencies
–S. Turnbull & C. Wheeler [] []
Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
–Nikolaos Pappas [] []