TOC: J Macromar
Introduction
Journal of Macromarketing, 37(1)
In this Issue
–Mark Peterson []
Harnessing the Power of Religion: Broadening Sustainability Research and Practice in the Advancement of Ecology
–Hounaida A. El Jurdi, Wided Batat, Aliakbar Jafari [] []
Building Competing Fashion Textile Fairs in Europe, 1970–2010: Première Vision (Paris) vs. Interstoff (Frankfurt)
–Ben Wubs, Thierry Maillet [] []
Revisiting Consumer Empowerment: An Exploration of Ethical Consumption Communities
–Eleni Papaoikonomou, Amado Alarcón [] []
Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP
–Michelle Barnhart, Jenny Mish [] []
The Discourse of the Consumer Resistance Movement: Adversarial and Prognostic Framings through the Lens of Power
–Carmen Valor, Estela M. Díaz, Amparo Merino [] []
Entrepreneurship, Identity, and the Transformation of Marketing Systems: Medical Cannabis in California
–Kenji KleinAuthor Biography [] []
Religion-motivated Enterprises in the Marketplace: A Macromarketing Inquiry
–Thomas A. Klein, Gene R. Laczniak, Nicholas J. C. Santos [] []
Book Review: The Cure for Consumerism
–Eve K. Geroulis, Raymond Benton, Jr []