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TOC: Intl J Nonprofit Vol Sector Mar

Introduction

International Journal of Nonprofit and Voluntary Sector Marketing, 22(1)

Learning to lead: Segmentation of attendees to a Christian leadership conference
Aaron Tkaczynski, Denni Arli and Ian Hussey [] []

A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness
Koushiki Choudhury [] []

Evaluation recommendations for nonprofit social marketing campaigns: An example from the Louisiana Campaign for Tobacco-Free Living
Lindsey Rudov, Iben McCormick-Ricket, Dustin Kingsmill, Cannon Ledford and Thomas Carton [] []

How libraries can enhance customer service by implementing a customer value mindset
Art T. Weinstein and Donovan A. McFarlane [] []

The influence of population characteristics on household response to a charity book collection based on pledges and social pressure
Sarah Cotterill [] []