Customer Survey Research
Introduction
Vikas Mittal has a new teaching note on designing and using customer survey research
Dear Colleagues,
A new teaching note on designing/using customer-survey research is now available for download (non-commercial purposes). See below for description:
Teaching Note/User’s Guide: The Voice of the Customer: A User’s Guide to Customer Surveys
Download at SSRN:
Additional user’s guides/teaching notes on SSRN to download free:
SAMPLE DESIGN:
QUALITATIVE RESEARCH:
CUSTOMER SATISFACTION:
EXPERIMENTAL DESIGN:
Regards,
Vikas